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Online Marketing: Strategies Best for Your Business

social media

Business trends are changing, and most people are shifting online. You can now sell and market your services online. The digital space is becoming a common ground for most businesspersons. What has made this possible is an increase in the number of internet users. Availability of smartphones and other devices that can be used to access the internet has led to the growth of the online community.

Most entrepreneurs are taking advantage of this avenue to reach out to the millions of people using the digital space. You should try out these strategies to be at the same level as your competitors or have the edge over them. There are online marketing companies or experts who can help you out in the process.

Zimbabwe digital marketing is the best online marketing experts who can implement a variety of strategies to ensure your business is thriving. The benefits of dealing with such companies is that they have the right experience for this job. They are well-trained and have worked for so many clients.

You need to consider the work history of the online marketing expert you want to hire for the job. They should have carried out successful projects in the past. The strategies they intend to use also matter. The following are some of the best digital marketing strategies for your business

Setting up a Business Websitedigital marketing

Having a good business website is essential in marketing your products or services. Digital marketing companies have web design experts as part of their team. They will come up with the best website that is attractive and easy to use for any person. Many will know more about your company through the business website.

Search Engine Optimization

It is another ideal online marketing strategy that can propel your business to greater heights. This procedure involves the use of various methodologies to increase traffic to your site. Your website will also get ranked top in popular search engines which will see many people visit. This is vital in increasing sales to your business and also building that good reputation.

Social Media Marketing

There are millions of people using social media currently. Using this platform will see you reach out to them. What you need to do is create accounts and start posting your products. Be consistent and build that considerable following. You can share your website’s link on your social media platforms. All these strategies will help boost your business.

Guide on Improving an Online Business

online business

Having an online business is a big dream for some people, and for others, it can be the greatest runaway from working in an office. No more boss or superior yelling at you to finish your job or annoying co-workers that adds up to your day. So, this is why some people decided to open up an online business since they have the liberty of their schedule while also having the chance to maximize their income. But of course, having a company doesn’t always work for everyone, which is why we’re going to help with this article. In this article, we’re going to talk about how you can improve or save your online business from losing your customer. Do read more to know about it.


You’ve probably heard about SEO before and wondered whether it would benefit your online business or not. The short answer, yes it will. To make it simple, SEO can optimize the search engine will make sure that your customer will look at your page when they search for something that is related to your business. They do cost money, but it is worth it when compared to endorsing a local celebrity since it cost even more money than getting an SEO company to help out with your business. If your business is in Canada and you need a local SEO company, consider checking out SEO Vancouver over here.


If you feel like your business is not growing or stuck in a rut, then it’s a good idea to step back and do some research. If you’re confused about where to start, then start by asking yourself some simple questions. Is your product still relevant to the market? Are customers happy with your services or products? What is trending in the market right now? By answering these questions, you’ll find answers to the problem you’re facing right now. You can also spread surveys or questionnaires that the customer can fill out.

Business Consultant

business consultantUnlike SEO company, a business consultant can help you with your business in a different way. They can analyze your business and find out what is wrong and what decision you should make for your business. Again, they do cost money like an SEO company, but in the long run, they’re worth it. The best part about having a business consultant is that they can give you an unbiased opinion about the state of your business and what you can do to fix it.

What is an SEO Company and How Can It Benefit Your Business?

search engine optimization

Maybe you have heard about search engine optimization and why each business needs it. Are you still wondering how SEO can benefit your business? The truth is that SEO can get a bit complex, particularly if you are new to online marketing. If you are looking for SEO services online, probably you have come across many digital marketing companies. Although they provide a summary of their services on their websites, it may still be difficult to understand precisely what they do, particularly when they use jargon that you do not quite decipher.

Definition of an SEO Company

seoAn SEO company provides search engine optimization to businesses to help them improve the visibility of their brands online. Thus, they are involved in making changes to the design and content of your website to make it easier for search engines to rank your web pages. You should note that a site that is well-optimized for the search engines is likely to rank on first pages of search engine results for phrases and keywords that are relevant to your product or business.

Benefits of Hiring an SEO Company

There are different benefits of hiring search engine optimization experts to help your business grow. The following are some of the ways an SEO agency can help your business.

Improve Your Search Engine Results Rankings

Experienced professionals can help your website rank higher in the SERPs. This is because they use the latest strategies and tools. Ideally, SEO experts understand what it takes to improve a website and even make it more attractive to search engines such as Google. It will help you discover the appropriate keywords and phrases to attract potential buyers. Moreover, they will ensure that the architecture of your website is optimized.

Improve Quality of Your Site Traffic

digital marketing seoOther than helping your website rank higher in SERPs, SEO professionals can help you improve the quality of traffic that comes to your site. This is because if you rank for phrases and keywords that are in alignment with your service or product, then the traffic you get to the site is quite relevant. When you increase traffic to the website, you improve the chances of making sales. This is because you get people who come to your site interested in your services or products.

Provide Measurable Results

Bangkok SEO Company can help grow your business by providing measurable results. For instance, it is easy to track and measure your digital marketing campaigns.

The Brighter Side of Marketing


Marketing has always been the epicenter of every successful business. Not to mention just how effective it is especially when it’s done professionally. Since its inception, marketing has never really been everyone’s cup of tea. On the contrary, not everyone will get it right on their first attempt. All the more reason for you to involve all the professional help and expert advice you can find. With time, you will come to realize just what a smooth ride it can be especially when you know what to do.


ideaBrand New Ideas

The more well rested you are the more fantastic you will be in coming up with fresh ideas. Besides, no one loves the idea of having to do with yesterday’s or last year’s concepts. On the bright side, there is hope for you to unleash the best you have yet. However, you could do with all the professional help you can find. The ideas you seek for an effective marketing strategy always have to find their way to you from all angles. As each day passes, you come to realize just how vital your standards can be. The last thing you would want to do is jeopardize them in any way. Which is why you ought to put your best foot forward in all that you purpose to do.


Teamwork Will Win

The one way to influence and affect positive changes in your projects is by merely encouraging teamwork. If you were to hire professional marketers, among the first things to pay attention to would be teamwork. Observe how close-knit they are when it comes to business. As a result, they will convince you of how much you stand to gain when you work with them. That’s not all, their track record should speak for itself to anyone that is looking for goal oriented marketers. The likes of Influencer Marketing Agency London should be the eye-opener and wake up call you need to spring into action.


Transformation on the Go

With professional marketing by your side, you are assured of complete transformation on your project. Every goal oriented marketer aims for nothing more than perfection as well as making progress. There will be nothing much to write home about if there is no transformation upon an assessment of progress. Now that there is a better and faster way to go about this, there shouldn’t be a problem in trying to achieve it. It only takes focus as well as keeping an eye out for brilliant minds to make it to a higher level.


gadgetsLifetime of Experience

It is sad to note that experience is slowly becoming a thing of the past. Heavy reliance on gadgets and machinery is causing us to forget our in-built and rare sense of expertise. The more we treat the experience as a unique and precious gem, the more we get to enjoy all the substantial benefits and results that come along with it. On the bright side, there is still so much to look forward to especially when you are keen enough. Marketing agencies are always on the prowl for ways to better their services.

The importance of hiring SEO companies


Search Engine Optimization (SEO) is an essential digital marketing strategy for businesses. This is because every business wants to be recognized by the online audience. The focus has shifted from the need to have a website to the need to make highly visible business websites, and this is where SEO companies come in. Here are a few advantages of hiring an SEO company.


SEO companies offer a wide variety of digital marketing services

Online marketing services are interconnected in nature. For example, you cannot talk of improving the SEO rank of a website that does not exist, or one that is full of bugs. That is why web development services go together with SEO services. Additionally, once a website is search engine optimized, other digital marketing services like Pay-Per-Click (PPC) can easily be implemented. Indeed, most SEO companies offer all digital advertising services under one roof much to the advantage of their clients.

They make their clients technologically up to date

SEO 2If your business is still based on outdated technologies, SEO is all you need to transform your online business into a moneymaking machine. We are in the digital era where everything is taking an online trend. Business has to embrace the technological changes of the day or die. SEO companies ensure that their clients keep abreast of the advancing technology in the business sector. That is why most of them offer routine site audits, advanced e-commerce solutions, and content management solutions, among other technological services.

SEO services leads to increased sales

An SEO company is not just in the business of making a website visible. It ties all its activities to the goals of the firm. Every SEO project is implemented in the best interests of the client, not the SEO company itself. When there is no conflict of interest, the website in question goes viral, a significant proportion of the visitors is converted into buyers. These results are long-term, assuming that everything remains constant. With increased sales comes an increase in the return on investment and growth for the company. SEO experts offer technical advice around the clock.


Once you sign a contract with an SEO company, you should not worry about the technical problems that are a huge mountain to climb. You just contact the customer care team whenever you are stuck. One rule of thumb to observe when hiring an SEO company is looking for an agency that is situated in your locality. You need to make your business visible to the locals before you can make it visible to the rest of the world. For this reason, if your company is based in the UK for example, look for SEO companies based in the UK. More specifically, choose a company that is located in your state or city.

Search Engine Optimization Strategies

Search engine optimization is the new hero of marketing strategies. However, it does involve some rather complicated steps related to technology and the internet. If this is not worth the hassle for you, you can always hire services from the SEO company Portsmouth to assist you. But if that’s out of your budget, you can also learn the strategies of search engine optimization by yourself. It might seem hard at first, but there are plenty of tutorials to guide you through it online. That being said, here are a few of the essential features in search engine strategizing.

Maximize keywords

The first thing people do on search engines such as Google is type in a word or two of what they are looking for. For example, they want to find out how to decorate their living room in a modern way. So, they’ll go ahead and type living room modern designs. These are the keywords. They are used to drive traffic to their products, and businesses need to know what people will search for to lead them to their site. You should start thinking about potential keywords, because if your keyword is too common, then your link might not end up in the first two pages. Longer keywords usually have lesser competition, so you can aim for that until your link escalates in the ranking.

Have quality content

You might think that content has nothing to do with the traffic of your website because what matters is only the ranking. This is a common misconception, as search engines usually rank based on the content quality as well. It will rate your keywords better and will also have a positive impact on user experiences. Think about it, you can educate your potential consumers better if you have quality content, and it will also be an added point to credibility.

Social media

Social media consumption have increased rapidly since it is first established, especially now that social media applications are available in almost any type of smartphone. It is vital for e-commerce businesses to establish a social media presence, on every social media platform, which is usually Instagram, Twitter, Facebook, and YouTube. They can post contents that have a hyperlink to their website, and have collaborations with social media influencers to promote the links in exchange for money or free products. The algorithms can change over time, so make sure you have a social media manager that understands every change in social media algorithms so your content can stay on top.

Benefits of social media marketing

Social media marketing is relatively new in the marketing industry. Most firms are yet to make full use of it. Reports show that more than 90% of businesses that use social media marketing have befitted immensely from it. Here are a few benefits of social media marketing that these businesses have enjoyed.435y5trt435

Easy conversion

It is easier to convince someone you met on a social network to buy your products than people you met elsewhere. Social media platforms help businesses establish a personal touch with their prospective clients. This creates mutual trust and understanding which paves way for business.

Precise ad targeting

People share their personal information on social media networks. They specify their physical locations, gender, age, hobbies, and interests. These bits of information are very important to marketers. They are useful in targeting ads to specific people in order to improve sales. With most traditional forms of marketing, precise targeting is not easy. An advert targeted to the wrong audience is unlikely to have any impact.

Permanent results

As a business fan base on social media grows, the future can only be brighter, other things being constant. This is because social media networks exist to connect people with their friends and relatives wherever they are around the globe. If a person likes your business page on a social network, several like-minded people are likely to like it as well. As these other people like the page, their friends and friends of their friends follow suit. The end result is an endless flow of fans to your business page. As a rule of thumb, you need to get people to your page first before you can sell your products to them. Thus, with a large fan base, you can start marketing your products to your fans. As long as your business page exists, most of your fans are likely to be your permanent customers.

Brand loyalty and awareness

ewr4tytrt434People are on social media networks to interact. As they do so, they talk about the things they like and the things they wished they had. A business using social media marketing is also on social networks to socialize. It is not there primarily to sell products to other users. Selling of products only becomes an automatic consequence of engaging with other social media network users. As fans interact on the official social network page of your business, they share their experiences, likes and dislikes about your products. They can provide honest reviews of your products for other people to see. These reviews go a long way in promoting your brand. As discussions on your products continue, other social media users get to know about them and make inquiries. This leads to brand awareness and brand loyalty.

Support to other marketing strategies

Businesses employ several marketing strategies for their products and services. Search Engine Marketing, content marketing and paid advertising are some of the most common marketing strategies employed by most businesses today. If you think of how these marketing strategies work, you will realize that social media marketing is at the center of all of them. For instance, it enhances search engine optimization and search engine marketing. Indeed, once a business gets social marketing right, the benefits of other marketing strategies get more pronounced.

Influencer marketing tips for beginners

456ytrter4Influencer marketing can be defined as a form of marketing where the focus of the entire marketing campaign is placed on some specific individual as opposed to targeting the entire market as a whole. Here all a business entity needs to do is identify a particular individual who has the power to influence potential buyers and hence project the market activities around such individuals.

In a nut shell, influencer marketing is testimonial marketing where that particular individual who is known as an influencer recommends the selected product or service since they can be believed more by the audience than the brand itself. So how does one go about in influencer marketing more especially if they are new in this form of marketing? If you are a beginner follow the tips that are highlighted below.

Influencer marketing tips

Making use of keywords

When you want to quickly and effectively identify an influence who you can work with in the particular niche that you are interested in, then the best way to go is to use the keyword. For instance, if you want to push a product into the market and you believe that they will achieve your goal, all you need to do is search using the keyword food blogger, and you will surely find a variety of food bloggers who you can take up as influencers.

Observe the numbers keenly

Since you want to settle on somebody who will push your product in the market, it is very important that you undertake a keen study on the numbers of each profile that you get from the profiles you get. But how does one establish the right numbers? It is recommended that you should deal with an influencer who has at least 10,000 to 100,000 followers since this will strike the right balance between reach and engagement. This is meant to ensure that you get an influencer who has got the right reach plus the required level of engagement to push the product properly in the market.

Using the right tools

Due to the advancement in technology, some tools have been developed to help those who are in need of settling on the right influencer in the concerned niche. The tools are useful as they will give you information like the number of followers that the influencer has, there are others who can give a preview or the rate of engagement of that particular influence, while others can even give you the level of social authority that an influencer has. Make sure you use these tools to your advantage.56uyt54

Study content

Ones you have settled on some influencers, and you have your list, it is advisable that you diligently read through their content across all social networks. This way you will be able to establish whether they produce their content in the tone and manner that is likely to resonate well with the audience that you are targeting.

Commence your outreach

Since you have a short list and all the information that you require, now it is that time that you will approach them and try to strike a partnership. Ensure that you attract them and also be convincing since they may be receiving numerous requests. Write a catchy and compelling line while ensuring that your message has a focus towards them.


Grave Prognosis: A Novel by Daniel Kalla, Chapters 34 & 35 “He considered his options as he followed the Jeep over the Burrard Bridge and into downtown Vancouver. He desperately wanted to alert Trevor, but knew that losing the Jeep could prove fatal for Monica. Reluctantly he decided his only option was to follow this car until it reached its destination. Once there he would find help . . .”

Fact Checking Harper’s Magazine by Randy Geller Harper’s Magazine recently published what seemed like a devastating article about Israeli treatment of Palestinians. It would have been — if it had been true . . .

Iran: The Forgotten Challenge by Sam Vaknin Iran’s march towards ever greater openness is inexorable. Whether this is achieved through reform or through bloody mayhem is up to the citizens of this tortured country — and to sensible decision making elsewhere . . .

How the Media Missed the Airline Security Story by Reese Schonfeld “Last Wednesday, I spoke in Virginia Beach as a continuation of my book tour. I concentrated on the need for the media to make life difficult for liars . . . After lunch a woman in the back of the room asked in mournful tone, ‘If I can’t rely on The New York Times where can I turn?’ I shrugged off the question and said, ‘I don’t know . . .'”

CHAPTERS: Germs: Biological Weapons and America’s Secret War by Judith Miller, Stephen Engelberg, and William Broad ” Washington began to mobilize against germ attacks in 1942. President Franklin D. Roosevelt publicly denounced the exotic arms of America’s foes as ‘terrible and inhumane,’ even while preparing to retaliate in kind. The man chosen to lead the secret U.S. program was George W. Merck, the president of a drug company. Merck was a household name, and generations of physicians had come to rely on The Merck Manual as a trusted guide for diagnosing and treating disease. But the new effort was designed to be nearly invisible, its degree of secrecy matched only by America’s project to build the atom bomb . . .”

We Must Enlarge the Circle of Human Freedom by Paul Wolfowitz “Perhaps the greatest asymmetric advantage with which weíve been blessed is the one that the terrorists tried to attack on September 11th. That is the power of a free democratic people, whose government is based on universal ideals . . .”

We Can Make a Promised Land into a Land of Promise by Shimon Peres “Bin Laden claims that he wants to help the Palestinians in their conflict, but he is an obstacle to a resolution, not an aid. Israel made peace with Egypt and returned all the land and water without Bin Laden. We did likewise with the Jordanians. Not because of terror, but because of the end of terror . . .”

Kabul Diary: May, 1960 by Alice Goldfarb Marquis Our embassy friend dropped us off at the “American Club,” a ramshackle caravanserai that he deemed superior to the downtown hotel. In a huddle of mud buildings, we were assigned a dark and musty chamber, its only concessions to American obsessions air conditioning and a minimal bathroom. At dinner, we met a young man from a small town in California’s San Joaquin Valley, a place that, minus water and will, would much resemble the Afghan landscape. He wanted to be a film maker, he said, and was now at work on his first documentary. His name, just another fellow-wanderer then, was James Ivory . . .


Letter From Jerusalem: How Yasser Arafat Gets Away with Murder by Arlynn Nellhaus In 1973 Yasser Arafat’s voice was recorded on tape personally ordering the murder of the two American diplomats. Yet, he has never been brought to justice by the American government . . .

Pakistan’s Nice Little War by Sam Vaknin. The Taliban are a creation of Pakistan. Nevertheless, Pakistan stands to benefit greatly — economically as well as politically — from the destruction of the Taliban at the hands of the anti-terror coalition . . .

Muslim Soldiers in the U.S. Armed Forces in Afghanistan: To Fight or Not to Fight? by the Middle East Media Research Institute (MEMRI) “As soon as the U.S. geared up for the war against the Taliban regime in Afghanistan . . . Army Chaplain Capt. Abd Al-Rasheed Muhammad, the Imam of Walter Reed Army Medical Center in Washington, D.C. sent an inquiry on the matter to the North American Fiqh (Islamic Jurisprudence) Council, which in turn referred the matter to clerics in the Arab world. The clerics issued a Fatwa permitting Muslim soldiers to take part in the fighting if there was no alternative . . . But on October 30, the editor of the Arabic London daily Al-Sharq Al-Awsat reported that the clerics who signed this Fatwa had changed their minds and abrogated their previous Fatwa with a new one prohibiting participation of Muslim soldiers in the war in Afghanistan . . .”

Secrets of Israeli Airport Security by Reese Schonfeld “From what I’ve learned, four out of five of the security functions at Israeli airports are performed by government employees . . . Given all this, it seems to me that the plan to privatize U.S. airport security is exactly the opposite of the Israeli system . . .”

Is America’s Afghan War in Trouble? By Alvin Z. Rubinstein Things are going better than they look. The strategic target of Mazar-I-Sharif is ripe for retaking. It requires only a reordering of current Air Force target priorities, and a political decision, to strengthen the Northern Alliance significantly . . .

CHAPTERS: Bin Laden: The Man Who Declared War on America by Yossef Bodansky Osama bin Laden says he is inspired by the plight of Muslims “in a medieval society besieged by a twentieth-century superpower. . . . In our religion, there is a special place in the hereafter for those who participate in jihad,” he added. “One day in Afghanistan was like one thousand days of praying in an ordinary mosque.”

The CIA Fails Again by John LeBoutillier “The CIA has failed us. Their intelligence work is a failure. They are only good at ‘debunking.’ Let us hope our brave soldiers and airmen are not relying solely on this ‘debunking’ agency for their lives . . .”

Bin Laden Calls for a Muslim Uprising (from the BBC) “Those who distinguish between America and Israel are the real enemies of the nation. They are traitors who betrayed God and His prophet, and who betrayed their nation and the trust placed in them . . . Fear God, O Muslims and rise to support your religion. Islam is calling on you: O Muslims, O Muslims, O Muslims . . .”

Bin Laden’s Grand Miscalculation by Tom Grant “Bin Laden has miscalculated. He may or may not yet prove able to foment a Muslim uprising of great breadth, but, by inadvertence, he seems to have made a far more potent alliance nearly inevitable. Only a strategic blunder even greater than his own will prevent the United States, China, and Russia from joining now in common cause to protect the order and security of which they uniquely are guarantors . . .”

Letter From Jerusalem: Why are the American Media Lying about the Israeli-Palestinian Conflict? by Arlynn Nellhaus “When will they ever call them what they really are: murderers, thugs, and terrorists? I’m not holding my breath . . .”

Letter from Behind the Arras by Polonius With official and unofficial Washington reeling from recent anthrax attacks, questions are increasingly being raised about President Bush’s conduct of the war against Osama Bin Laden, at home and abroad . . .

Why the CIA is Losing the War Against Osama Bin Laden by John LeBoutillier Defense Secretary Donald Rumsfeld’s accidental admission that America might never find Osama Bin Laden means the CIA is working poorly. And if our intelligence is bad, then all subsequent actions based on that information will be less than optimal. And that means America is in trouble . . .

Grave Prognosis: A Novel by Daniel Kalla, Chapters 32 & 33 “Mike was having one of those relatively rare straightforward shifts where the pace was right and the diagnoses simple. No one died. No one spilled bodily fluids on him. No one screamed profanities or had to be physically restrained. Patients were polite and grateful. In short, he knew it couldnít last . . .”

The Taliban’s Secret Heroin Weapon by Sam Vaknin The Taliban have some 3000 tons of raw opium. The Afghani-Arab fighters another 2000 tons. Even at the current, depressed, prices, this would fetch well over 2 billion US dollars in next door Pakistan. It represents 5 years of European drug use and a (current) street level value in excess of 100 billion US dollars. The Taliban intends to offload this quantity in the next few months and to convert it to weapons. Destablizing the societies of the West is another welcome side effect . . .

Profiles in Cowardice by Reese Schonfeld On Wednesday night, after anthrax had been discovered in the office of Democratic Senate Majority leader Tom Daschle, the Republican-controlled House of Representatives closed up shop — and Congressmen headed for the hills . . .

Letter From Zimbabwe: It is Up to the European Union Now “At around midnight a black Zimbabwean woman in Chegutu was woken by men banging on her door saying they had come with a message. The woman, alone and frightened, was reluctant to open her door. When she finally did so she was lashed on her shoulder with a whip. She immediately closed and locked the door. I can only imagine her terror as she then heard the men get up on to the roof of her house and smash a hole through it. The men poured paraffin through the hole in the roof and dropped in a burning missile. The woman could not get out as the men were still there, waiting for her with sticks and rocks. She could not protect any of her posessions and had to wait until at last the men ran away. Priscah emerged with only the thin nightdress on her back, her home was burnt down, all her possessions lost . . .”

Grave Prognosis: A Novel by Daniel Kalla, Chapters 30 & 31 “On Monday morning at 7:00 a.m., the members of the task force crowded into the Homicide conference room. At the meeting were ten detectives, four Forensic Identification Squad members, a forensic pathologist, two deputy chiefs, two transcriptionists, and Mike . . .”

To Stop Bin Laden, Follow the Money by Sam Vaknin The corrupt and inept governments of Asia are to blame for not regulating their banking systems, for over-regulating everything else, for not fostering competition, for throwing public money at bad debts and at worse borrowers, for over-taxing, for robbing people of their life savings through capital controls, for tearing at the delicate fabric of trust between customer and bank (Pakistan, for instance, froze all foreign exchange accounts two years ago). Perhaps if Asia had reasonably expedient, reasonably priced, reasonably regulated, user-friendly banks – Osama bin Laden would have found it impossible to finance his mischief so invisibly . . .

Saul Bellow in Love by Leon Aron Bellow’s interest in Ravelstein’s “Great Politics” was fueled by an understanding that making the world safe for democracy meant, first and foremost, de-clawing the beast of anti-Semitism, one of the deadliest products of tyrannies?Left and Right?and of the vulgar passions they whip up and parasitize . . .

“Poets Demand Peace” Goes to War by Eric Yost What’s the point of “Poets Demand Peace”? Certainly a benefit called “Poets Demand Courage” would make more sense intellectually, morally and artistically . . .

The Man Who Would Be King by Rudyard Kipling “He fumbled in the mass of rags round his bent waist; brought out a black horsehair bag embroidered with silver thread; and shook therefrom on to my table–the dried, withered head of Daniel Dravot!”

Letter from Behind the Arras by Polonius The key to peace in the Middle East, as well as to the settlement of the Israeli-Palestinian dispute, may be the return of the Arabian lands belonging to the Hashemite Kingdom, lands stolen from the Jordanian Royal family by the Saudis . . .

On the Outside Looking In: An Appreciation of V.S. Naipaul by Alice Goldfarb Marquis The Nobel prize winner insists on describing himself as “the world’s writer,” but he inhabits a realm that must prevail over shrill religion and aggressive nihilism . . .

Grave Prognosis: A Novel by Daniel Kalla, Chapters 28 & 29 “Sandy, do you ever think about your own death?” Trevor asked. “Not if I can help it . . .”

Castro’s Role in Bio-Terrorism by Agustin Blazquez In the face of renewed anthrax attacks, why have Americans been kept ignorant about Castro’s factories of bacteriological and chemical weapons in Cuba?

V. S. Naipaul’s “Incorruptible Scrutiny” by the Swedish Academy Naipaul won the Nobel Prize for Literature because he is a modern philosophe, carrying on the tradition that started originally with Lettres persanes and Candide . . .

What Is At Stake Today? by Benjamin Netanyahu “This is how the Allies rooted out Nazism in the twentieth century. They did not look for the ‘root cause’ of piracy or the ‘root cause’ of Nazism — because they knew that some acts are evil in and of themselves, and do not deserve any consideration or ‘understanding’. They did not ask if Hitler was right about the alleged wrong done to Germany at Versailles. That they left to the historians. The leaders of the Western Alliance said something else: Nothing justifies Nazism. Nothing! . . .”

Colin Powell’s Pakistan Dilemma by Reese Schonfeld The war for Afghanistan has begun — in Pakistan . . .

An Open Letter to President Bush by Raymond Lloyd We must break our link with undemocratic Saudi Arabia, and our dependence on Saudi oil. Let me suggest two ways in which this could be done . . .

We Did Not Choose This Conflict by Tony Blair “It was an attempt to substitute terrorist atrocity for deliberative policy; to see the world run by the chaos consequent on terrorist outrage, rather than by disciplined and calm debate . . .”

Every Nation Has a Choice to Make by President George W. Bush “On my orders, the United States military has begun strikes against al Qaeda terrorist training camps and military installations of the Taliban regime in Afghanistan . . .”

Letter from Behind the Arras by Polonius President Bush might do well to follow the example of former Canadian Prime Minister Pierre Trudeau . . .

Grave Prognosis: A Novel by Daniel Kalla, Chapter 27 “They reached Cyber Latte fifteen minutes after receiving the e-mails. From the outside it looked as if a botched bank robbery was in progress . . .”

Evidence Against Osama Bin Laden The case against Osama Bin Laden, from UK Prime Minister Tony Blair’s website . . .

How Some Journalists Help Bin Laden by Andrea Levin That at this painful moment pundits blame Israel for anti-American hostility in the Middle East is unprofessional and dangerous . . .

America’s War Against Terrorism by Alvin Z. Rubinstein This war must be brought home to the Taliban early, unequivocally, and in sustained fashion. Once the United States engages militarily, the Taliban should be made to understand that it waited too long . . .

The Kaleidoscope Has Been Shaken by Tony Blair “If they could have murdered not 7,000 but 70,000 does anyone doubt they would have done so and rejoiced in it? There is no compromise possible with such people, no meeting of minds, no point of understanding with such terror. Just a choice: defeat it or be defeated by it. And defeat it we must . . .”

Poetry After 9-11, by Dennis Loy Johnson In times of trouble, it seems, people are turning to poetry. Maybe after all the cant an chatter on TV, it seems somehow more to the point . .

We Will Achieve Unconditional Victory Over Terrorism and Terrorists by Rudolph W. Giuliani “On one side is democracy, the rule of law, and respect for human life; on the other is tyranny, arbitrary executions, and mass murder. We’re right and they’re wrong. It’s as simple as that . . .”

Letter from Jerusalem: What About Arafat? by Arlynn Nellhaus Why would the United States seek to organize an international coalition against terrorism by inviting terrorist countries and the father of airplane hijackings, Yasser Arafat, to join . . .?

Grave Prognosis: A Novel by Daniel Kalla, Chapter 26 “Jake Gold and his Forensic Identification Squad arrived next. This was the closest they had come to a useful scene to examine. However, Jake reacted predictably when he saw the body. “I suppose she dragged herself by her head along the floor,” he remarked to Sandy. He indicated the blood-soaked trail from where she had fallen to the middle of the rest room, where the paramedics had placed her . . ”

The Fall of Byzantium: A Cautionary Tale by Sam Vaknin When not at war with Byzantium, the Ottomans were often used by this contemporary superpower to further its geopolitical goals, as the Afghan Mujaheedin or the Albanian KLA collaborated with the USA and its sidekick, the European Union. Not unlike the Muslim Afghan warriors, the Ottomans turned on their benefactors, bringing about the demise of Byzantium, after 1000 years of uninterrupted existence as a superpower . . .

Letter from Behind the Arras by Polonius Despite the rhetoric of battle from President Bush, and the welcome sight of Old Glory flying from homes, cars, and businesses, the Capital seems shrouded in fear and uncertainty after Bush’s rousing speech, though this may dissipate once military action begins . . .

Eyewitness to Mass Murder by Dennis Loy Johnson In the aftermath of the World Trade Center attack, eyewitness accounts reveal deep feelings among those who were there . . .

The U.S. Will Emerge Victorious by Ariel Sharon “The war against terrorism is also a war against incitement, the terrible daily incitement in the official media and in the mosques. It is the incitement that leads to attacks, that dispatches suicide-bombers, that pulls the finger on the detonator trigger. In this war, every state that supports terrorism – is guilty, every body that encourages terrorism – is guilty, every person who incites – the same judgment. A differentiation must be made between the forces of light who sanctify life and the forces of darkness who sanctify death . . .”

Grave Prognosis: A Novel by Daniel Kalla, Chapter 25 “The media scrum outside the VPD building the next morning was bigger than ever. Trevor had already read both dailies and heard the news broadcasts. From the media’s point of view the story was at a standstill. As a result, the assembled reporters were in a foul mood . . .”

President Bush: “Patient Justice” “Fellow citizens, we’ll meet violence with patient justice — assured of the rightness of our cause, and confident of the victories to come . . .”

Bleak New World by Harvey Sicherman September 11, 2001 ended a unique era of American optimism. The United States is now in a state of war with those who attacked New York and Washington. It may soon be at war with those states that harbor them . . .

General Powell’s Rules For years, reports of General Powell’s Rules have circulated through Washington, DC . . .

9-11 by Dennis Loy Johnson It seems ludicrous to be writing a column about books this week. As I write this on deadline day –September 11 –outside my window a plume of billowing black smoke has assumed Biblical proportions over lower Manhattan . . .

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