Social media marketing is relatively new in the marketing industry. Most firms are yet to make full use of it. Reports show that more than 90% of businesses that use social media marketing have befitted immensely from it. Here are a few benefits of social media marketing that these businesses have enjoyed.
It is easier to convince someone you met on a social network to buy your products than people you met elsewhere. Social media platforms help businesses establish a personal touch with their prospective clients. This creates mutual trust and understanding which paves way for business.
Precise ad targeting
People share their personal information on social media networks. They specify their physical locations, gender, age, hobbies, and interests. These bits of information are very important to marketers. They are useful in targeting ads to specific people in order to improve sales. With most traditional forms of marketing, precise targeting is not easy. An advert targeted to the wrong audience is unlikely to have any impact.
As a business fan base on social media grows, the future can only be brighter, other things being constant. This is because social media networks exist to connect people with their friends and relatives wherever they are around the globe. If a person likes your business page on a social network, several like-minded people are likely to like it as well. As these other people like the page, their friends and friends of their friends follow suit. The end result is an endless flow of fans to your business page. As a rule of thumb, you need to get people to your page first before you can sell your products to them. Thus, with a large fan base, you can start marketing your products to your fans. As long as your business page exists, most of your fans are likely to be your permanent customers.
Brand loyalty and awareness
People are on social media networks to interact. As they do so, they talk about the things they like and the things they wished they had. A business using social media marketing is also on social networks to socialize. It is not there primarily to sell products to other users. Selling of products only becomes an automatic consequence of engaging with other social media network users. As fans interact on the official social network page of your business, they share their experiences, likes and dislikes about your products. They can provide honest reviews of your products for other people to see. These reviews go a long way in promoting your brand. As discussions on your products continue, other social media users get to know about them and make inquiries. This leads to brand awareness and brand loyalty.
Support to other marketing strategies
Businesses employ several marketing strategies for their products and services. Search Engine Marketing, content marketing and paid advertising are some of the most common marketing strategies employed by most businesses today. If you think of how these marketing strategies work, you will realize that social media marketing is at the center of all of them. For instance, it enhances search engine optimization and search engine marketing. Indeed, once a business gets social marketing right, the benefits of other marketing strategies get more pronounced.