3 Ways To Reach The Millenial Market
If you are targeting a specific market, you have to be like the market. And in this generation, the majority are the Millenials. It’s essential to study the behavior, purchasing habits, and the needs of your consumers- specifically the Millenials. Where do they usually hang out? What’s their habit and practice towards buying things? If your specific group targeted are the Millenials, here are ways to reach out to them in a subtle, not so obvious way.
1. Be Social
If older generations grew up with beepers and telephones, millenials grew together with technological advancements. Wherever you go, you will always see a millennial using, or even just holding their phone. Sometimes, it serves as their security blanket. What better way to market your product than to be seen on something they use every day? Business needs to interact and communicate with millennials through their primary form of communication: social media.
2. Promote Using Feedbacks And Testimonials
Millennials tend to be more attracted to things that the majority of the people do. It’s simply the principle of bandwagon. To attract customers, a few things that you can do is let them know that you have a good rating, and other customers love your product. Try to establish an emotional connection and not obviously push your product to your consumers.
How? For Instagram, you can prove them of your credibility through the number of followers and reviews. Not sure how to start? Some companies or applications can boost the number of your followers and automatically does the job of marketing your page. The same principle goes for other social media applications, as well. Millennials are smart shoppers. Before purchasing a product, they read reviews on it first before actually buying it. Post your customer’s feedback on your site to gain the credibility they are looking for.
3. Promos, Promos, Promos!
If you want to be talked about, one more thing you can do is be generous with promos and discounts. For starters, since millennials love to share discounts with friends, a simple way is giving out a referral code, and in exchange, they get a discount for each successful referral. It’s a win-win situation for both consumers and business owners. Some do Facebook Live to give their loyal customers a chance to get exclusive discounts and at the same time, let their shop be known to other consumers as well.
