A Guide to Optimizing Images for Your Website
Optimizing your website is vital for top search engine rankings and increased traffic. You should pick a search engine optimization (SEO) expert who will utilize different strategies that help your site rank top. One vital strategy is the use of images. You should look for the right photos that will help your site rank. Optimizing them is also essential for the best results. Here is how to optimize images for your website.
Use the Right Size
In web design, the best thing to do is not to make adjustments in the web editor. It is best to format the image with the exact size you require. For that, the best thing is to use an image editor, with which you will give the necessary attributes to your image so that it is easily retrieved by Google, and the search engine will reward your page with good positioning.
In any case, remember that the images of the static pages must be prepared by the web designer, according to their requirements. Those of your blog posts are the responsibility of the writer or copywriter, who must prepare them with a standard format, which is usually 850 pixels.
Label Your Images
One of the attributes that the search
engine rewards is that the image is tagged. For that, it is best to place a descriptive and flat name that summarizes the image’s attributes. Also, don’t forget to add the alternative attributes or alt attributes of your image. This is an alternative text that allows the search engine to find and describe the image.
It works as metadata, so you must use the keywords and the main phrase to position on your site. This helps your image be a decorative element and fulfill an additive function to the SEO of your website. It serves so that users can find your site when they are looking for something that is illustrated with an image on it.
Use Your Own Images
Although there is a whole universe of sites that offer free galleries of images to be used on the Web, these are great for illustrating blog posts. But if your website promotes a particular product, such as clothing and accessories, or food; ideally, use reference photos of the products as your customers will be able to receive them.
For this reason, spare no effort when hiring a photography professional to create images for your products. Whether for a menu or an online catalog. This will be part of the customer’s experience, and they will appreciate it, rewarding you with their loyalty
