The Benefits of Buying Expired Domains
To build a successful online presence, you need the right domain name, which is good for boosting your online presence! You may ask questions like, “Why do I need to buy an expired domain?” and “Why buy domains that are already expired?”. Don’t worry! All of those questions will be answered momentarily because we have created a list of the benefits of buying expired domains! Check them out below:
You Can Inherit the Domain’s SEO Rank
SEO or Search Engine Optimization is how top search engine sites like Google and Opera rank a website based on many moving factors like credibility, readability, visibility, relevance, etc. The higher a website ranks, the more traffic and attention it will get from searchers. This might be why people are continuing the practice of buying expired domains rather than creating a new one out of scratch. For instance, a domain that has been on the internet for a long time and provides good content will retain its ranking power in terms of SEO, so when they expire and up for sale, you can benefit from their high rank so your website can get a better online presence!
You Can Use Them for Backlinks
One of the reasons people choose to buy expired domains is because they benefit them in many ways. One way of that benefit is by helping them build PBN or Private Blog Network that acts as a host site for other websites’ content. The PBN can host several links that redirect searchers to those websites for their content like articles, blogs, guides, reviews, etc.
But the risk here is people knowing that these sites came from one source, so the best way to avoid this is by concealing the relationship between the sites and masking the IP addresses so it can look more natural, like they are organically linked to the site instead of someone orchestrating it for them. This remains the best and fastest way to build backlinks hence why so many people are buying expired domains.
You Can Resell Them for Profit
At this point, you should have understood already that the practice of buying expired domains is still dominant. But what you might not know is that they are profitable. People oftentimes would buy an expired domain just to sell them at a much higher value, especially if the domain holds a high SEO rank. The reselling method is called “domain flipping” and is one of the top reasons that people buy expired domains.
Building a website requires patience, effort, and a little bit of creativity in the mix. Sure, you can start a website from scratch, but that would take ages to mature, and you would have to climb the SEO ranks from the bottom. By buying expired domains, you can inherit their SEO ranks and give your website the online presence boost that they need to go viral!
