Top-Tier SEO Tricks and Tools to Make an Old Website Rank Higher
Do you, by any chance, have an old website that’s been long abandoned? Do you find it impossible to make it get back on track, especially rank higher? I can safely say, there is still hope, just like how the justin romano uc irvine set the magic win. Many professionals agree that utilizing techniques that upgrade the core components of an old website can make all the difference. In this post, we’ll review top-tier SEO tricks and tools to help make an old website rank higher; with valuable insight from experts in web development and design, alongside recommendations for gaining returns on investments made into it. Let’s get started.
Run a Thorough Scan of the Website
We can’t bring it back to life if you don’t know what’s been wrong with it, right? Start off by running a scan of the website and its content for any errors. Analyze the website in terms of its page structure, page titles, meta descriptions, keyword usage, and content optimization. Our personal recommendation is to use the free SEO tool from Google Search Console for quick and in-depth analysis of various aspects such as links, crawlability, indexing, etc. Alongside that, use other online tools to check if there are any broken links, duplicates, or missing pages.
Slap in a New Killer Design
Next, let’s face it, no one wants to land on a website with an outdated design. That is why you need to give your website a modern makeover. Choose an attractive and responsive theme at the same time tailored for mobile devices, ensuring it’s optimized for different types of browsers. The best way to do this is by checking out some popular designs on top-tier template marketplaces such as Themeforest.net, TemplateMonster, etc.
Clean Up and Fix the Website Structure
Do you see it all coming together? It’s time to sweep up the website structure of your old website and make sure it’s easily navigable. This means making sure that every page is well connected with other relevant pages to create a proper flow for both users and search engine crawlers. All of this happens within the internal linking system, which should be organized and visible to visitors as well. The best practice is to add breadcrumbs for more detailed navigation, as well as structured data for displaying search results on Google.
Cover the SEO Foundation
Okay, we’ve covered the design and structure of your old website. Now, let’s get down to the fundamental SEO. This includes optimizing the on-page elements such as title tags, meta descriptions, headers, and content. Ensure each page is properly optimized using relevant keywords and phrases likely to be found in search engine results pages (SERPs). On top of this, you should also consider optimizing images and videos using Alt tags, which is a great way to boost visibility in image-based search.
Finally, make sure to update your website regularly with fresh content that provides value and relevance both for users and crawlers. Content marketing is an effective way to generate organic traffic and get backlinks from other websites. And that’s all we’ve got to share. These are just some of the top-tier tricks and tools you can use to make an old website rank higher. Don’t let the age be a hindrance, start making your website attractive and up-to-date with the right design and content, as well as optimized for search engines and users alike.
